Helping photographers get more clients
Overnight photographers across the globe have seen the appointments in their diaries disappear as the Coronavirus pandemic has started to spread across the globe. It’s an uneasy time for any business owner as many have held on tooth and nail after the Financial Crisis of 2010, and the times of austerity that followed.
As part of my role as social media manager for the British Institute of Professional Photography, I create educational, engaging content for social media channels and manage the members’ private online community.
There is a natural inclination to get dug into marketing and websites during downtime, and often not knowing what you are doing, can damage rankings and SEO, taking months to recover.
Website critiques for gradual improvement
Over a series of videos, we have given members a website critique to help them improve their websites incrementally, rather than break and re-create.
During this recorded website review/critique, we’ve taken a look at the website and marketing of photographer Alan Harbord. Alan is a wedding photographer based in the beautiful kentish town of Tunbridge Wells.
Join us taking a look at Alan Harbord Wedding Photography’s website. (www.alanharbordweddingphotography.com)
Great things about Alan Harbord Photography
- Alan currently has a website built in HTML5 using software called RapidWeaver
- Alan has set up Google Analytics and Facebook Pixel to track his website visitors
- Alan has an SSL Certificate set up to transmit customer data securely
- The domain has great Domain Authority to be built on, established 9 years ago
- A beautiful gallery of images
- A fantastic flipbook plugin for virtual albums
- The website loads quickly
Improvement Suggestions for Alan Harbord Photography
We made the following suggestions for your site:
- Review the customer journey and make a clear journey through the site to contact us.
- Implement a 3-step process graphic
- Add calls to action in a different colour
- Break up big blocks of text into manageable chucks, make use of titles, headings, lists and columns
- Add trade association logos and backlink to your profile on their sites
Your website Review – The technical Stuff
- There is no robots.txt file for the website
- There is no sitemap.xml file for the website
- Basic Search Engine Optimisation needs attention – Page Titles, H1 and H2 Headers and Meta Descriptions
- Images require optimisation – file names, ALT tags, and descriptions
- Start an internal link-building strategy