Are you embracing change?
It’s human nature to be fearful and apprehensive of change.
The same is true of business, when things are going right, why rock the boat?
One of the biggest reminders of “the Covid years” is that markets change rapidly, sometimes in the blink of an eye.
Products and services that clients loved and served their needs and tastes can soon become obsolete.
Fashions change.
Habits change.
Revenue streams can disappear.
The job of the proactive business owner and their managers is to constantly evaluate environmental changes, especially customer buying habits and motives, adapting and changing to fulfil these ever-changing needs.
One such tool we use in both marketing and business management is the PESTLE analysis.
It helps us to focus on both short and long term threats and opportunities in Political, Economic, Social, Technological, Legal and Environmental arenas.
Whilst no one could predict the speed at which Zoom has been adopted into businesses, the technological effect on the high street has been seen for over a decade.
Yet many businesses haven’t adopted an online offering, fewer still manage to embrace a hybrid solution to give an amazing pre-sales and after-sales instore service, with online ordering. So the customer habits change, and the business gets left behind. Overnight it becomes obsolete.
Putting time, energy and resources into innovation and change, starts with the boss. It’s your job to drive this business forward.
Embrace change, innovate and lead the way.
Don’t let it become “your Kodak moment”.
Need some help with your business? Let’s talk.
Photo by Collis from Pexels
