Digital Marketing

Bonjoro Video Outreach

Bonjoro – Video Greetings that Convert – 2020

How implementing Bonjoro into your marketing can help convert more enquiries into paying customers In a world of digital noise, it can be hard to make your business become personal and stand out from the crowd. When it comes to customer service, going the extra mile helps with customer conversions and repeat sales. So, when …

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7 Ways to Market Your BIPP Membership – July 2020

I held back on posting Monday’s marketing piece (7 Ways To Market Your BIPP Membership) as we had a great conversation unraveling around Requalification and CPD in our BIPP Members Facebook Community. Sometimes when marketing our business, we have to be aware of the political or world issues around us and hold back on our …

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marketing-automation

Time to build Marketing Automation into your Photography Studio

Today’s Marketing Monday slot is at a different time…. And thats for a reason… when we undertake any form of marketing we test and measure, to see when we get the best response. Over the past few weeks, we’ve tried 11am, 1pm and today, we are testing around 8.30pm. Our topic for discussion today, is …

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Why photographers should think about buying a new car….

Are you planning to buy a car? The car sales market is another luxury goods market going through a time of change at the moment. Who wants to buy a car amidst a covid outbreak? This week, Think with Google introduced a whitepaper on how the industry is adapting and the search trends they are …

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How to Relaunch in 15 Days – Reopening after Covid-19

For today’s Marketing Monday slot, I wanted to talk about brands and brand recognition. But most of all give you a plan, especially after Covid-19. Lots of photographers are starting to kick start their marketing with a view to re-opening and gaining bookings for after lock-down restrictions are lifted. So, as it’s the 1st June, …

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Why I need a customer database

Why do I need a Customer Database?

For today’s Marketing Monday slot, let’s talk about customer databases. Data isn’t sexy. But if you know anything about Facebook and the Cambridge Analytica scandal, then the value of personal data is huge! When you buy or sell a business, the customer database is the most valuable part. But, most photographers aren’t collecting data or …

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Photography of computer with wordpress security update

WordPress Updates and Site Security [Updated March 2020]

WordPress Updates and Site Security [Updated March 2020] If you run a WordPress based website then it’s time to do some  WordPress updates to keep your site safe and secure. Today, WordPress has released the Adderley Update to its coding, updating things to WordPress version 5.4. Most of the update is based around speed and security, and …

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image of google analytics used for measuring marketing effectiveness

Measuring your Marketing with Google Analytics [Updated February 2020]

“If you can’t measure it, you can’t improve it.” This is especially true when it comes to measuring your marketing. The famous mathematician and statistician Karl Pearson coined the phrase and it’s as important in business and marketing today as it was in the victorian times in which he lived. As small business owners in …

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Get ahead with Google My Business

How to Get Ahead with Google My Business – [December 2019]

Finding new customers is an important part of every business.  It used to be as simple as buying the biggest advert in the Yellow Pages, then sit back and wait for the phone to ring.  Then the internet arrived. Hundreds of social media platforms, online directories, search engine optimisation, Facebook advertising, Google Adwords, Google My Business …

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