Hot off the press: Google Page Speed Update In today’s Marketing Slot, we are going to be revising the subjects of Google and Websites. If you’ve tuned in over the past few months, you will have heard me harping on about user experience and your website. Today we’ve gone full circle and we’re back on …
“If you can’t measure it, you can’t improve it.” This is especially true when it comes to measuring your marketing. The famous mathematician and statistician Karl Pearson coined the phrase and it’s as important in business and marketing today as it was in the victorian times in which he lived. As small business owners in …
Measuring your Marketing with Google Analytics [Updated February 2020] Read More »
Finding new customers is an important part of every business. It used to be as simple as buying the biggest advert in the Yellow Pages, then sit back and wait for the phone to ring. Then the internet arrived. Hundreds of social media platforms, online directories, search engine optimisation, Facebook advertising, Google Adwords, Google My Business …
How to Get Ahead with Google My Business – [December 2019] Read More »
