We love things that are personalised, unique and special to us.
As a business, we can charge more for something unique to our client, because it’s not run of the mill. Bog-standard.
Technology allows us to develop that personalization.
Here are a few ways:
• We can deliver customers emails about something they are interested in, ditching the stuff that doesn’t interest them, making it relevant to them.
• We can totally customise products with online product builders and designers in our website
• We can provide customisation in our aftercare.
The more input a customer has into the ‘build’ of their product, the more they’ll love it and rant about it.
That’s just one way Ford is making use of the personalisation in their new Ford Mustang Mach-E.
Spending time personalising your new car before it arrives massively builds suspense and anticipation. Take a look.
Ford’s first electric vehicle of consequence, the Mustang Mach-E SUV, will start arriving at dealerships at the end of the year. But before customers begin driving off with their new EV, the automaker wants to let them start tinkering with their personal profiles. Because everything these days, even driving a car, requires some level of online registration.