Our Website Reviews have landed and today we are looking at the website of Ian Taylor. Ian is a professional photographer from Oxfordshire.
Head over and take a look at Ian’s portrait work at http://itphoto.co.uk
itphoto.co.uk Good Points:
✅ Website established in March 2006, so great longevity and good opportunity to build on the expertise, authenticity and trustworthiness of the site
✅ Yoast plugins creating XML sitemap and robots.txt files and encouraging basic SEO implementation
✅ A great selection of commercial and portrait work showing your versatility.
itphoto.co.uk Areas for improvement:
ℹ️ Very dated theme (Photocrati)/styling that could be improved to showcase your work better.
ℹ️ Increase page copy in a customer focussed way. Answer their questions.- what’s involved in a session, what they need to do to prepare, why book you. Around 750-1500 words in a well laid out, easy to read way is perfect.
ℹ️ Create a clear page for each area of business you perform with a clear journey from showcasing your work, answering questions, to an enquiry form at the end of each page.
ℹ️ Intersperse copy with testimonials of happy clients.
ℹ️ Improve the contact form by implementing Contact Form 7.
ℹ️ Using the old BIPP Crest logo. Move this lower down the page, sell yourself first, and add a paragraph or two about your membership and what it means to your customers in a column next to the logo.
ℹ️ Little SEO work done. Attention needed to page titles, meta descriptions, headings, file names, etc.
ℹ️ Menu system requires attention to drive visitors to the important stuff that converts them to enquiries.
ℹ️ No SSL certificate/incorrectly installed
ℹ️ Translation issues from https:// to http:// are causing a message that the site is unsafe.
ℹ️ No clear contact details and NAP on pages. Your phone and address are already on google, so get them well-positioned with calls to action on your website.
ℹ️ Facebook and Insta feeds to distract visitors, need removing.
ℹ️ Speed up your site by reducing image sizes, resize and smush or process through JPGMini
ℹ️ Install Google Analytics to get the best of Google Webmaster Tools, especially google search console.
ℹ️ Implement a Content Delivery Network like Cloudflare to compress Javascript and lazyload images. Cloudflare do a free version.
ℹ️ Claim your Google My Business listing, get some articles and photographs uploaded, and get some reviews on there.
ℹ️ Remove the images that aren’t your best work or telling a story. Group images into themes/niches.
ℹ️ Use the blog to create more regular fresh content, at least once a month. Perhaps create case studies about the work you perform for local companies, or around events you photograph.
All in all a great website for a time-served photographer, it just requires some focussed attention to bring it up to date with the latest web techniques.
With a little work, this should showcase your work and ensure you are still found on Google next year.
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