As we come out of Lockdown, we discuss ideas to help kickstart your marketing to help your business boom after the Covid-19 pandemic.
WIth Photographic Businesses set to re-open from the 15th of May, how will you start to kickstart your marketing?
A huge number of small businesses will all be fighting for the same pound in punters pockets.
What can you do to raise awareness of your business?
If you’ve done some marketing groundwork during the lockdown on your ideal customer, then some really focussed marketing can help you start to pop-up on their radar.
• Facebook Advertising is highly effective, both for brand awareness and lead generation, but it’s an Auction. Ad spend will increase as more people fight for the same audience. Have you organised your Pixel and Retargetting, make every website or email newsletter interaction count?
• Google Ads is a great way to ensure we are straight in front of people looking for our services. Something we can turn on, very quickly.
• Have an SEO strategy. Build an SEO strategy to ensure you rank highly for locations and terms related to your business. Ranking well for low-competition keywords means you are more likely to convert as the client is looking for answers to their problems. Put the leg work in and it’s easy to dominate.
• Local SEO is a great long-term strategy to ensure you are on your local audience’s radar. Dig out that article on Google My Business I wrote in The Photographer recently.
• Social marketing. Local charitable organizations have had a tough time during the lockdown, so it’s a great time to work on new relationships and charitable giving.
• Gift voucher marketing. Could you be marketing gift vouchers for friends or family that are further away. Remember family life has been on hold, but children have grown, haircuts have gone back to the 80s, there’s a lot to document.
Do you need to find a new niche?
Perhaps you need to find a new client base as your clients have been badly affected?
If your clients are commercial businesses in areas like restaurants, leisure, tourism then they could have been badly hit. Now could be the time to diversify, learn some new skills, and find a new pool of customers.
Just remember, due-diligence with commercial customers is harder during times of recession/contraction. Credit checks are historic data over 90 days old and business cash-flow has been affected across the board. Risks are everywhere, but manage client expectations along with your cashflow.
Now is definitely the time to gear up your marketing, and build momentum for your business again.
