Topics

Topics – How to organise your facebook group [July 2020]

How to get your Facebook Group Organised. Introducing Topics. I’ve something important I’d love to share with you for a moment, let us talk about Topics. Nope, not the delicious hazelnut and caramel chocolate bar. They were just to get your attention. Topics are a great way that Facebook allows us to group together posts …

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marketing-automation

Time to build Marketing Automation into your Photography Studio

Today’s Marketing Monday slot is at a different time…. And thats for a reason… when we undertake any form of marketing we test and measure, to see when we get the best response. Over the past few weeks, we’ve tried 11am, 1pm and today, we are testing around 8.30pm. Our topic for discussion today, is …

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testimonials and reviews

The Power of Testimonials – [June 2020]

“Jamie, you have just got to try….. it was amazing!” The power of testimonials and personal recommendation is immense. According to Nielsen and Roper Reports, 92% of people acknowledge that a word-of-mouth recommendation is a prime reason they have purchased a product or service. Getting one person to endorse your product, what we in marketing …

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Why photographers should think about buying a new car….

Are you planning to buy a car? The car sales market is another luxury goods market going through a time of change at the moment. Who wants to buy a car amidst a covid outbreak? This week, Think with Google introduced a whitepaper on how the industry is adapting and the search trends they are …

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How to Relaunch in 15 Days – Reopening after Covid-19

For today’s Marketing Monday slot, I wanted to talk about brands and brand recognition. But most of all give you a plan, especially after Covid-19. Lots of photographers are starting to kick start their marketing with a view to re-opening and gaining bookings for after lock-down restrictions are lifted. So, as it’s the 1st June, …

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Why I need a customer database

Why do I need a Customer Database?

For today’s Marketing Monday slot, let’s talk about customer databases. Data isn’t sexy. But if you know anything about Facebook and the Cambridge Analytica scandal, then the value of personal data is huge! When you buy or sell a business, the customer database is the most valuable part. But, most photographers aren’t collecting data or …

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