Marketing Training for PhotographersDecember 30, 2021 2022-01-05 18:06
Marketing Training for Photographers
Whether you are just starting out as a budding photographer, or an established photographic studio owner, investing in marketing training for photographers can be the best money you ever spend.
The photography industry is a perfect example of the ‘e-myth’ as coined by Michael Gerber.
You are creative, inspired, excited and inquisitive.
You love the creativity of using your camera, family and friends love your pictures, then boom you decide one day to turn your hobby into a business.
Friends, family, work colleagues all become your first clients and your new business is born.
I’ll let you into an industry secret.
We focus (forgive the pun) on our images, spend fortunes on photographic training, chase styles and fashions, and think that our work will sell it self.
It doesn’t matter whether you want to become a leading wedding photographer, dog photographer or family photographer, the secret to your success is creating a demand for your service and products.
And the answer to that is getting great at marketing, fast.
But how do you market your photography business effectively?
What should you do?
Do you join a networking group?
What marketing is best for your business right now?
Websites, Facebook, Instagram, TikTok, Twitter, SEO, Google Ads – there’s always something new…
It’s almost the perfect storm that afflicts so many businesses.
Four things are true:
- Effective marketing is now more complex than ever;
- Effective marketing requires specialist knowledge and understanding (that most business owners dont’ have because they are practitioners of their craft, not marketers);
- Effective marketing requires a high proficiency of execution to work well;
- Effective marketing is harder to achieve than ever before;
The result of this perfect storm is devastating for most business owners. Some are paralysed by indecision, unsure what to do so they do nothing.
Others chase the latest bright shiny thing, but their results are poor or non existent because there is no plan, no system or strategy behind their actions.
When photographers are successful, the results can become short lived because the business owner becomes too busy shooting and fulfilling orders to continue with the marketing, quotes and customer service.
So the old rollercoaster of feast and famine becomes the norm.
But there is another way.
When you have a marketing and sales system in place in your photographic business, you can predictably and consistently bring in the right flow of new customers every month, like clockwork, taking the stress out of running a business.
The flip side of the coin, not having a system, leads to an unpredictable, unreliable and incredibly stressful business that compromises the financial future of the business owner.
Three types of
marketing training for photographers
Where you are today, doesn’t have to be where you are tomorrow.
But for things to change in our business, and our life, we have to make an investment in ourselves – whether that’s getting business and marketing books from the library, or engaging the services of someone who has been there before as a trainer, business coach or mentor.
We all have different needs at different times in our business life.
So we’ve structured three levels of marketing training for photographers, and their budgets.
From a Private Group Coaching for those that just need a little help along the way, workshops and business builder sessions, to a one-to-one hand holding business mentoring programme for those wanting to create an effective and profitable business.
learn business & marketing skills
to create profitable businesses
1– Photography Marketing Group. The perfect low-cost way to get a marketing expert on your team. Access to a private Facebook group, Q&A sessions, Live How to’s and group accountability sessions and challenges.
2– Photography Business Builder Sessions. Attend training seminars and never get around to doing it? These themed sessions help you set business goals, plan and deliver your marketing. We’ll cover SEO, Facebook Ads, Google Ads and much more. Group and one-to-one marketing training sessions.
3 – Photography Business Mentoring Programme. A one-to-one structured mentoring programme to help photographic business owners develop their business and marketing skills. In many cases, your marketing will require little additional budget. The whole point is we market your marketing more effective and will soon be paying for itself.
Other ways we can help...
Events | Training | Workshops | Networking
What's going on
Looking for a little inspiration? Why not join me for one of our talks or webinars for photographers to boost their business.
See what others are saying..
Here's a selection of comments from our recent talks, workshops and coaching clients.
I've followed your suggestions for my SmugMug website
Philip Yale QGPP Cheshire Dog & Equine Photographer
Philip Yale Photography
I can highly recommend Jamie. He knows his stuff!
It was just the inspiration I needed and gave me the motivation and focus to readdress what I was doing.
Having implemented some of his suggestions my Google reviews increased from 8 to 22 in one day and I also had a couple of enquiries as a result. I can highly recommend Jamie. He knows his stuff!
Joanne Gower ARPS ABIPPWedding Photographer
A very informative talk!
Potential to make a vast difference
Very informative and helpful
He is a motivated individual who wants to make a difference and help those who need a boost in climbing the ladder of success
David James CoxsellVisibility Consultant
Great business advice.
The perfect refresher
I've had my business for nearly 11 years now but there's always room for growth and learning, Jamie's course was the perfect refresher to get me motivated for a 'hopefully' busy year ahead!
Charlene McNabb Love Gets Sweeter Photography and Videography
Photographer and Videographer
Great explanations about wealth analysis, defining your ideal client, goal planning, marketing and PR to name but a few.
Phil MeliaCommercial & Industrial Photographer
A real masterclass.
Jamie’s 10 Steps to Re-Launch Your Business in 2021 for the British Institute of Professional Photography last night did exactly that, with so much valuable information to digest and implement.
From the cash calendar, to the murder board, to the customer avatar, Jamie displayed vast knowledge and brought every aspect of the marketing process to life.
A real masterclass. Thank you, Jamie!
Helen TaborArchitectural Photographer
Since then Jamie has helped me focus on my business, when things have got tough Jamie always seems to see it for a different angle and be able to help direct the business in the correct direction.
I am now in the process of setting up a second business which Jamie has already started giving my the tools to make it a true success.
Jamie is a true inspiration and a fantastic mentor I would recommend anyone to use his services.
Darren Whiteley Treasured Moments Photography
Photographer & Business Owner
Simple to understand, no-nonsense language
The webinar took on a root and branch approach demonstrating how extra business could be won and how it could be being lost. It was really detailed covering content, technical issues, and search engine optimisation - (all of which I have a little but not a lot of knowledge about), he outlined the areas for improvement in a simple to understand, no-nonsense language.
I’ve invested heavily in my website and SEO, and I still came away with a healthy to-do list!
Greg HardingIndustrial and Construction Photographer
Focused and results driven
His in-depth analysis of clients needs is the basis and starting point of his hard-work.
Monir Ali British Institute of Professional Photography
South East Regional Chair
Website reviews are excellent!
He does not pull his punches and gives not only honest feedback, but also pointers and advice for improvement.
His website reviews are excellent.
Phill Andrew The image Mill
He wants to see people succeed
When I first met Jamie I was going through a bit of a rut in life and work. I spoke to him online and eventually we met, when I went to a talk he was gaving (one of several I have been to).
Jamie gave some great insights and information on everything from running a business, marketing, right though to delivering a product to the customer. He gave me some wonderful advice, which really made me think differently about being a professional photographer.
Because of his advice I join Master Photographers Association, which in turn led to me getting my MPA Qualifications and this year winning the MPA South East Photographer of the Year.
I could never have achieved any of this, without his help. Whilst Jamie's technical information about marketing and successfully running a business is second to none, what impresses me most is how much he wants to help people.
He wants to see people succeed and he is always happy to help.
His recent work with the British Institute of Professional Photographers to aid fellow photographers with their marketing has been very valuable.
His knowledge is so varied, he has years worth of experience in all aspects of business and I wouldn’t be where I am today without his expertise.
I would highly recommend him to anybody who truly wants to hit their marketing potential and beyond.
Sarah ToonArchitectural & Construction Photographer
A pleasure to work with
I have learned a lot about my social media, website and marketing from Jamie.
He is a pleasure to work with and learn from, I look forward to working with him again soon.
Let’s talk about your business and your goals.
You can book straight into my diary
or, send me a message
Marketing Training for Photographers by a Professional Photographer
When I entered the photography industry almost a decade ago, I loved the opportunity to be creative.
It was the ying and yang to my background in running businesses.
My career in electrical and fire safety consultancy, owning a business, managing staff – had all been about adhering to the rules, whereas photography was all about playing, having fun and exploring ideas.
Like you, I spent fortunes on sparkly kit, tonnes of things I didn’t need and I followed the fashions in photography. I’ve trained with some of the greatest photographers in the industry all in an effort to find my photographic style.
Over the last 6 years, I’ve had the opportunity to help, support and inspire some of the most incredible photographers in the industry, through my roles in the Master Photographers Association and as Regional Chair of the British Institute of Professional Photography.
Across the country I’ve driven, to give talks on social media, marketing and the Art & Business of Dog Photography. I reviewed hundreds of photographers websites, social media and marketing pieces, and given guidance to help them become more effective at marketing their photographic studios.
After two years at the BIPP, as a Marketing Manager helping members through a global pandemic, it soon struck me, that there just isn’t great business education for photographers.
So I set about creating a structured programme of training classes and business coaching for photographers. It’s a mix of 20 years of small business ownership along with thought leadership from the worlds of business, marketing and coaching.
In March 2020, amidst the pandemic, we achieved Approved Academy status with the Institute of Enterprise and Entrepereneurs.
With over 20 years of experience at management level in small business, Jamie’s photographic achievements are highlighted below.:
Looking for an engaging speaker to talk to your group or association about business, marketing or professional photography?
Jamie is an experienced speaker from small groups to the main stage at events such as The Photography Show held at the Birmingham NEC.