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The Golden Ten Minutes

The Golden Ten Minutes

The Golden Ten Minutes…

When your business gets a new lead or enquiry – how long does it take you to get back to them?

An hour? A day? A week?! 

Here are some eye-watering statistics: 

If you call a lead within 10 minutes of them enquiring with you (submitting the form/requesting the call etc) – you have a 92% chance of getting hold of them – AND your conversion rate will typically be double the norm.

If you call a lead just 30 minutes after the enquiry, that drops to 65%. 

If you wait two hours (which most people would consider to be a great result!), you’re down to a 39% chance of them ever answering the phone and your conversion rate is where it’s at now. 

Imagine how low the number drops after just one day or even a week… (it’s scary!).

fact: The SPEED of your follow up will directly impact the number of sales you make. 

Leads and enquiries have a ‘half-life’. Their value diminishes – by the minute! 

Your conversion rates will reduce with every hour that you sit on a lead before reaching out/responding to it. 

So get your team on standby – because you want to be sure you’re following up with leads in the Golden Ten minutes…

Photo by RODOLFO BARRETO on Unsplash

Picture of Jamie Morgan

Jamie Morgan

Jamie Morgan is a business coach and marketing specialist who works with businesses to help them crack the rhythmic acquisition of customers. His implementation of the Entrepreneurs Marketing & Sales System into businesses boosts revenue and markedly improves profit.

Jamie is an EC Certified Business Coach, Fellow of the Institute of Enterprise and Entrepreneurs and a Member of the Chartered Institute of Marketing.