Ask Jamie: Premium Service Packaging for Home Staging
Q: I run a home staging business, helping prepare properties for viewings. How can I create a premium service package that stands out?
A: This is a fantastic question that touches on several key business principles I’ve learned from business coaching service-based businesses in Hampshire and my own experiences working with Entrepreneurs Circle.
Understanding Your True Value Proposition
First, let’s reframe how you think about your business.
While you “stage properties,” what you’re really selling is “faster property sales.”
This slight shift in positioning makes a huge difference in how potential clients perceive your value.
Creating Your Premium Package
Here’s how to structure a compelling premium offering:
- Start with your standard package (basic staging and photos)
- Add high-value elements like:
- Professional video tours
- Drone footage (even for apartments – showing the building and surroundings)
- Guaranteed sale timeframes
- Extended staging periods
- Priority scheduling
The key is ensuring your premium package delivers clear additional value without creating disproportionate extra work for you.
Website Strategy for Service Businesses
Here’s something crucial I’ve learned about service business websites: their primary job is to generate conversations, not close sales.
Your website should:
- Clearly articulate the benefits of professional home staging
- Showcase your expertise
- Provide ‘starting from’ pricing to filter out budget shoppers
- Focus on getting prospects to book a call
What you shouldn’t do is list every detail of your packages.
Why? Because complex service purchases like home staging require a conversation.
Your website’s job is to facilitate that conversation, not replace it.
Understanding Buyer Psychology
There’s an important psychological principle at play here: when you offer different service tiers, a certain percentage of clients will automatically choose the premium option.
They want the best, and by simply making a premium package available, you’re catering to this market segment.
Pricing Strategy
Your premium package needs to be priced strategically.
Consider:
- The actual additional costs to deliver
- The perceived value to the client
- The profit margin you need to make it worthwhile
- The market positioning you want to achieve
Remember, the goal is increased profit, not just increased revenue.
Getting It Right
If you’d like help structuring your premium package or crafting the right website message to support it, let’s talk. Book a virtual coffee with me, and we can explore how to position your services for maximum impact and profitability.
Best wishes,
Jamie
P.S. The right premium package can transform your business model. Let’s make sure yours is working as hard as possible for you.
