Awards: A Powerful Marketing Tool You Might Be Missing
Let me share something that transformed the marketing strategy of several businesses I coach.
Picture this: You’re sitting in the audience at a prestigious business awards ceremony. The envelope’s being opened, the winner’s about to be announced… but you’re not even in the running.
Why? Because you never entered.
Why Awards Matter
As a business coach, I’ve seen firsthand how winning awards can catapult a business forward.
One of my clients in Farnborough recently won a local business award, and their credibility in the marketplace skyrocketed overnight.
But here’s the thing – you’ve got to be in it to win it.
The Marketing Goldmine
Think about what an award win could do for your business:
- Instant credibility boost
- Social media content for months
- Press coverage opportunities
- Email campaigns with real substance
- Enhanced team morale
- Powerful differentiator from competitors
“But I Don’t Like to Brag”
Here’s what I tell my coaching clients who feel uncomfortable about entering awards: It’s not about bragging. The best award entries focus on transformation – how you’ve helped customers, supported employees, or impacted the community. You’re not showing off; you’re inspiring others by sharing your journey.
Making It Happen
Writing award entries doesn’t have to be overwhelming.
Here’s a simple approach I use with my clients:
- Start with note-taking while walking
- Record your thoughts on your phone
- Get them transcribed
- Shape your story from the raw material
- Add proof points and specifics
- Craft an intriguing introduction last
Tell a Story That Sells
The judges don’t need your company’s entire history. They want a compelling story that showcases real impact. One of my clients recently won a major industry award not because they were the biggest company, but because they told their story in a way that resonated.
The Real Return on Investment
Awards aren’t just about the trophy. They’re about:
- Marketing opportunities for months afterward
- Enhanced credibility in your market
- Team motivation and pride
- New business opportunities
- Industry recognition
- Competitive advantage
Ready to Get Started?
Don’t let another awards opportunity pass you by. Let’s talk about which awards could work for your business and how to create an entry that stands out. Remember, you can’t win if you don’t enter.
Want to explore how awards could fit into your marketing strategy? Let’s grab a virtual coffee and discuss which awards could help boost your business profile.
Best wishes,
Jamie
P.S. The best time to start planning your awards strategy was last year. The second best time is now.
