One of the biggest challenges many business owners face is getting their message across in a way that actually connects.
That’s exactly why we were excited to welcome Charlotte Haye, founder of Vivid Copy, onto the Wired for Success podcast.
Charlotte is an experienced UK-based copywriter who specialises in helping businesses sound more like people and less like corporate brochures.
She joined Jamie Morgan in the studio to talk about tone of voice, clear communication, and how to stand out with personality-packed copy that customers remember.
What Makes Charlotte’s Story Unique?
Charlotte didn’t start her career in a marketing agency.
Her roots are in her family’s catering business, where she worked black tie events and developed a love for storytelling and people.
That real-world experience now fuels the work she does—writing copy that feels natural, confident, and completely on-brand for the businesses she supports.
When she’s not writing web and email copy for clients across Surrey, Hampshire, and Berkshire, she’s often crafting horror and zombie fiction for teens (yes, really!).
Key Takeaways from the Episode:
- Clarity beats cleverness – Always.
- Your tone of voice matters more than you think—it’s your brand’s personality in action.
- Avoid sounding like everyone else – Generic messaging gets ignored.
- Writing like a human builds trust and encourages action.
- And yes… we answered the question: But, will it shred an egg?
About the Podcast
Wired for Success is hosted by Jamie Morgan, business coach and founder of Help Me Grow Business Coaching.
The podcast features weekly interviews with real business owners and entrepreneurs from across the UK.
The aim? To share honest stories, practical lessons, and behind-the-scenes insights into what it takes to build a business that works for you.
Each conversation is designed to inspire and encourage other small business owners on their journey—whether they’re just starting out or looking to scale sustainably.
Want to Get Involved
Jamie is also the host of First Friday Networking in Camberley—a monthly local business event where you can meet like-minded people, grow your network, and even have a chat about coming on the podcast.
If you’ve got a story to share and want to feature on Wired for Success, you can apply here:
👉 Apply to be a guest
🎥 Watch the Episode
Watch the full conversation with Charlotte on YouTube below:
Let’s Help You Grow
At Help Me Grow, we believe that building a business doesn’t mean doing it all alone. Whether it’s crafting a clearer message, reaching your ideal clients, or finding your voice in the market—we’re here to support your growth.
🔗 Connect with Charlotte:
Charlotte Haye on LinkedIn
🌐 Vivid Copy Website
