Your Path to a New Dawn
Have you ever woken up and thought, “Today’s going to be the day that things start to fall into place?” A New Dawn, A New Day, A New Life?
As an Entrepreneurs Circle Certified Coach and Masterplan Coach, I see this transformation happen regularly. Through the Masterplan Programme, we help make this vision a reality, bringing your dreams into sharp focus.
You see, most businesses are competing in a Red Ocean; bloody, brutal, shark-eat-shark and always at risk of drowning in a price-fight to the bottom. These battles can be won, of course, but it is usually the bigger fish that comes out on top, and even then, it is often only to face another fight.
In Step Three (we covered Steps One and Two in previous editions), we present our clients with the option to escape and create their own peaceful, spacious and uncontested Blue Ocean.
For some clients, this move may consist of a few tweaks and a strategy rethink of their current model. For others, it’s a complete overhaul or a new business altogether.
Either way, in the Masterplan Programme, we encourage evolution, not revolution, helping our clients maintain their Legacy Business while we discover the New Dawn that will take them towards their T.E.R.M.S number.
Breaking Free from “That’s How It’s Always Been”
While this sounds deep, it really isn’t. Most people never give themselves permission to challenge their existing business idea. “It’s just always been that way” – that’s what they tell me in our coaching sessions.
But if it’s only delivering what it’s delivering, which for 100% of the clients I work with is not enough, it’s not allowing them to take what they need from it.
Through the Masterplan Programme, armed with coaching support and specialists, we can unpick the way it is and why it is that way, allowing that crucial thinking to happen.
It’s not easy – people like the comfort of what they have, but through our coaching and a number of eye-opening exercises, we help that fog lift.
We present them with new ideas (blue ocean thinking), new business models, new pricing and packages, new markets and new messaging that will help them work towards their financial freedom and the choices that come with it.
The transformation is incredible to watch.
People really love it, they love the idea of a new way, a fresh start. It’s like they have started from a blank sheet of paper where anything is possible!
Five Deep Thinking Elements
In the Masterplan Programme, we guide clients through five crucial areas of deep thinking to map out their New Dawn:
SWOT Competitor Analysis
It’s all too easy to skip this and miss out on the critical intelligence that can help plot a New Dawn or Blue Ocean. But a clear insight into what competitors offer and identifying where your business strengths can fill their gaps is an essential foundation stone.
Who Is Your Who?
You cannot escape the age-old wisdom of Market-Message-Media (in that order). And a comprehensive understanding of your Avatar’s goals, challenges and pain points is priceless. Blue Oceans always service a very clearly defined target market.
Value Proposition
When you understand the gap left by your competition and the needs of your target market, the task of creating your message becomes simple. It still requires deep thought, but it certainly puts you in the best possible place to capture and craft messaging that works.
Business Model Canvas
In Step One, you will have created a high-level strategic model as a snapshot in time to describe where your business is now. All the work to this point brings you to the exciting moment where you get to describe the future version in the form of a New Dawn Business Model Canvas.
Strategic and Financial Plans
Comparing your Legacy Business Model Canvas with the New Dawn one highlights the gaps you need to fill. In this part of The Masterplan Programme, we specify exactly what needs to happen to move your business to its new Blue Ocean home: How, by who and by when.
You Are in Control
There are many things that stop entrepreneurs reaching that place where they would consider themselves a success.
We all set out with big dreams of more TIME with our families, the ENERGY to enjoy life, having RESOURCES available to run our business hands-free, accumulating enough MONEY to retire in comfort and maintaining SANITY along the way.
Sadly, most people never achieve those T.E.R.M.S as they’re stuck doing what they’ve always done, letting their legacy business dictate their lives.
Ready to Find Your Blue Ocean?
As your Masterplan Coach, I encourage you to give yourself permission today to answer this question: Is there a better way?
The answer will always be yes. Let’s talk about finding your Blue Ocean. Book a virtual coffee with me, and we’ll explore how the Masterplan Programme can help you chart your course to a New Dawn.
Best wishes,
Jamie
P.S. Your Blue Ocean is out there. Let’s discover it together.
